The North Kiteboarding brand will be relaunched in 2019, by North Technology Group.
Read the press release below:
North is Coming Home
World-leader North Kiteboarding is not going anywhere, North is coming home, back to the source to be designed and built by its owners North Technology Group.
20 July, 2018, Connecticut USA – North Technology Group (NTG) has today announced it will make a significant investment in its brand North Kiteboarding – bringing the design, innovation and manufacturing of its products home under the umbrella of the group and ending its third party licensing agreement.
NTG will support North Kiteboarding’s newly established world-class leadership team to produce a full product range; sharing and harnessing North’s unrivalled technology innovations across all components of wind-powered craft – foils, technology, masts and boards.
The first new North product range is currently under development and will be released globally in August 2019, while in parallel tapping into the firepower of the NTG to develop exciting new products for all North riders and the wider kiting community.
Mike Raper, Director of Development and Brand at North Kiteboarding, said: “This is exciting news for the industry, the team is really looking forward to sharing new, innovative products with retailers, riders and the community.”
North Kiteboarding will be stronger than ever under a new, more efficient business model. The team will soon reveal a new brand experience that will enhance its connection with the kiteboarding community through its products, retailers, and digital channels.
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